The mission of this concept company is to transform professionals through their life coaching services. I created the logo and branding for their company in 2021.
Malluable tailors their life coaching services to each client specifically and mostly deal with high-end successful business owners and entrepreneurs to reach the next level in their career.
The name "Malluable" comes from malleable, which means how easy it is to bend and change the shape of a metal or object. The spelling of the name was changed to to be a unique custom word - MALLUABLE to factor in the "U" as an ode to the personal tailored coaching that's offered by the company.
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MALLEABLE = MALL(YOU)ABLE = MALLUABLE
For the logo, I chose a gold foil color to represent a strong metal which can be shaped, or moulded. Since gold is one of the strongest metals, I thought this would fit well with the goal of the company. I also wanted the gold color to speak to the high end clients the company would serve.
I crafted a geometric pattern logo with triangles and a center intersection in the middle to show precision, since the company's mission is to target and improve the lives of their clients.
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For the font selection, I went with an elegant Serif to have classy feel.
BUSINESS CARDS
Card Front
Card Back
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Design Template
The business cards needed to be organized, clean, and sophisticated. The mockups show the gold color with a gold foil sampling to add some dimension to the cards.
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I designed the back of the card in all white so each professional's information would be simple to read.
Shown here is the breakdown for the design. I selected a deep dark blue turquoise to complement the gold color of the logo and a simple color palette since this is a professional business.
THE BREAK DOWN
ALTERNATIVE DESIGNS
While there were many different directions I could have gone with for this project, I'm happy with the one I selected above because it is simple, elegant, represents the company's mission, and appeals to it's target audience of high-end clients.
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Shown below are a few other ideas and fonts that could have worked well for the concept company. Many of them also exhibit an elegant yet simple feel.
